From Humble Beginnings to Cultural Cornerstone
Every spring in Ashland the silver screen takes center stage during the Ashland Independent Film Festival (AIFF). Founded in 2001 by local film enthusiasts, AIFF has grown from a small volunteer-run event into a nationally acclaimed celebration of independent cinema. Over the years it has hit major milestones – expanding venues, drawing bigger crowds, and even earning recognition as one of the “25 Coolest Film Festivals in the World.” What began as a grassroots gathering now enjoys international attention while keeping its friendly, down-to-earth charm.
Community Impact and Local Flavor
The festival’s impact on Ashland’s community is profound. Each year, thousands of film lovers descend on this small town, filling theaters and local businesses. Tourists and filmmakers from around the globe boost tourism helping the local economy – local hotels, restaurants, and shops. Beyond economics, the festival actively supports the town’s arts scene: it’s organized by a non-profit and powered by hundreds of volunteers. AIFF also nurtures homegrown talent through free “Locals Only” screenings and student programs that inspire the next generation of filmmakers. Ashland’s vibrant arts community, already home to a famous theater scene, has embraced the film festival as another source of pride and creativity.
A Celebration of Independent Film
Over five days each year, AIFF typically presents dozens of films of all kinds – from short films and documentaries to international features and animated films. Attendees might catch a thought-provoking documentary in the morning and an inspiring foreign drama or quirky short later that day. The historic art-deco Varsity Theatre (the festival’s main venue) and other local theaters like the Ashland Armory provide intimate settings that make viewing these films special. Festival-goers and filmmakers often mingle, creating a welcoming atmosphere. Special events include filmmaker Q&A sessions after screenings, panel discussions on film topics, art installations around venues, and even an opening night gala and nightly gatherings where the community celebrates together.
How to Experience AIFF
The festival takes place this year from April 24th through the 27th. Tickets and passes are on sale now and can be purchased online through the festival’s website or at local box offices.